{"id":3179,"date":"2023-02-16T04:13:24","date_gmt":"2023-02-16T01:13:24","guid":{"rendered":"https:\/\/kucukelmakurdu.com\/yeni-doj-davasi-googlein-isini-haksiz-reklam-hakimiyeti-nedeniyle-parcalamak-istiyor\/"},"modified":"2023-02-16T04:13:24","modified_gmt":"2023-02-16T01:13:24","slug":"yeni-doj-davasi-googlein-isini-haksiz-reklam-hakimiyeti-nedeniyle-parcalamak-istiyor","status":"publish","type":"post","link":"https:\/\/kucukelmakurdu.com\/yeni-doj-davasi-googlein-isini-haksiz-reklam-hakimiyeti-nedeniyle-parcalamak-istiyor\/","title":{"rendered":"Yeni DOJ davas\u0131, Google&#8217;\u0131n i\u015fini haks\u0131z reklam hakimiyeti nedeniyle par\u00e7alamak istiyor"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"article-body\">\n<p><strong>G\u00fcncelleme (24 Ocak 17:15 ET)<\/strong>: Google, davaya tam yan\u0131t\u0131 yay\u0131nlad\u0131.<\/p>\n<h2 id=\"what-you-need-to-know-3\">Ne bilmek istiyorsun<\/h2>\n<ul>\n<li>ABD Adalet Bakanl\u0131\u011f\u0131, Google&#8217;a yeni bir dava a\u00e7t\u0131.<\/li>\n<li>Dava, Google&#8217;\u0131n rekabete ayk\u0131r\u0131 uygulamalar kullanarak dijital reklam pazar\u0131nda hakimiyetini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc iddia ediyor.<\/li>\n<li>Dava, Google&#8217;\u0131 reklam i\u015fini elden \u00e7\u0131karmaya zorlamay\u0131 ama\u00e7l\u0131yor.<\/li>\n<li>Google, davan\u0131n &#8220;temelsiz&#8221; oldu\u011funu ve y\u0131llarca s\u00fcren yenili\u011fi geri alaca\u011f\u0131n\u0131 s\u00f6yleyerek bir yan\u0131t yay\u0131nlad\u0131.<\/li>\n<\/ul>\n<p>ABD Adalet Bakanl\u0131\u011f\u0131, Sal\u0131 g\u00fcn\u00fc Google&#8217;a kar\u015f\u0131 \u00fc\u00e7 y\u0131l i\u00e7inde teknoloji devine kar\u015f\u0131 a\u00e7t\u0131\u011f\u0131 ikinci davay\u0131 a\u00e7t\u0131.  Dava, Google&#8217;\u0131n dijital reklam pazar\u0131ndaki hakimiyetine ve \u015firketin liderli\u011fini s\u00fcrd\u00fcrme y\u00f6ntemlerine odaklan\u0131yor.<\/p>\n<aside class=\"hawk-nest\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\"\/>\n<p>\u015eikayetin bir kopyas\u0131 CNN taraf\u0131ndan ele ge\u00e7irildi ve Google&#8217;\u0131n rekabeti ezmek ve kendisini dijital reklam pazar\u0131n\u0131n t\u00fcm y\u00f6nlerine yerle\u015ftirmek i\u00e7in &#8220;rekabete ayk\u0131r\u0131, d\u0131\u015flay\u0131c\u0131 ve yasa d\u0131\u015f\u0131 y\u00f6ntemler kulland\u0131\u011f\u0131n\u0131&#8221; belirtiyor.<\/p>\n<p>\u015eikayet, Google&#8217;\u0131n taktiklerini yaln\u0131zca rekabeti ortadan kald\u0131rmak veya &#8220;etkisiz hale getirmek&#8221; i\u00e7in de\u011fil, ayn\u0131 zamanda reklamverenlerin temelde Google&#8217;\u0131n \u00fcr\u00fcn\u00fcn\u00fc kullanmaya zorlanmas\u0131n\u0131 sa\u011flamak i\u00e7in kulland\u0131\u011f\u0131n\u0131 iddia ediyor.  Reklamlar, Google&#8217;\u0131n gelirinin \u00e7o\u011funu olu\u015fturuyor ve 2022&#8217;nin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011findeki toplam 69 milyar $&#8217;l\u0131k gelirinin yakla\u015f\u0131k 55 milyar $&#8217;\u0131n\u0131 olu\u015fturdu.<\/p>\n<p>\u015eikayette, &#8220;Google&#8217;\u0131n m\u00fc\u015fterileri ve rakipleri, Google&#8217;\u0131n bu reklam teknolojisi ara\u00e7lar\u0131ndan herhangi biri \u00fczerindeki hakimiyetini tehdit eden bir yenilikle kar\u015f\u0131l\u0131k verdi\u011finde, Google&#8217;\u0131n rekabete ayk\u0131r\u0131 yan\u0131t\u0131 h\u0131zl\u0131 ve etkili oldu&#8221; deniyor.  &#8220;Ne zaman bir tehdit ortaya \u00e7\u0131ksa, Google, tehdidi ortadan kald\u0131rmak i\u00e7in bu reklam teknolojisi ara\u00e7lar\u0131ndan bir veya daha fazlas\u0131nda pazar g\u00fcc\u00fcn\u00fc kulland\u0131. Sonu\u00e7: Google&#8217;\u0131n sekt\u00f6r \u00e7ap\u0131nda kal\u0131c\u0131 hakimiyet plan\u0131 ba\u015far\u0131l\u0131 oldu.&#8221;<\/p>\n<p>DOJ&#8217;un, d\u00fczenleyici endi\u015felerini gidermek amac\u0131yla Google&#8217;\u0131n reklam teknolojisi i\u015fini Alphabet alt\u0131nda ayr\u0131 bir firmaya b\u00f6lme \u00f6nerisini reddedece\u011fini belirten bir raporun ard\u0131ndan, yaz aylar\u0131nda DOJ&#8217;den dava a\u00e7\u0131lmas\u0131 daha olas\u0131 hale geldi.  Yeni a\u00e7\u0131lan dava, Google&#8217;\u0131n Ad Manager paketi de dahil olmak \u00fczere reklam i\u015fini tamamen elden \u00e7\u0131karmas\u0131n\u0131 gerektiriyor.  Google, Temmuz ay\u0131nda Android Central&#8217;a i\u015finden vazge\u00e7meyi d\u00fc\u015f\u00fcnmedi\u011fini s\u00f6yledi.<\/p>\n<p>Yeni yap\u0131lan \u015fikayete yan\u0131t olarak, bir Google temsilcisi Android Central&#8217;a Adalet Bakanl\u0131\u011f\u0131&#8217;n\u0131n iddias\u0131n\u0131n hatal\u0131 oldu\u011funu s\u00f6yledi.<\/p>\n<p>&#8220;DOJ&#8217;un bug\u00fcnk\u00fc davas\u0131, son derece rekabet\u00e7i reklam teknolojisi sekt\u00f6r\u00fcnde kazananlar\u0131 ve kaybedenleri belirlemeye \u00e7al\u0131\u015f\u0131yor. B\u00fcy\u00fck \u00f6l\u00e7\u00fcde as\u0131ls\u0131z bir davan\u0131n ayn\u0131s\u0131n\u0131 yap\u0131yor.<span class=\"sr-only\"> (yeni sekmede a\u00e7\u0131l\u0131r)<\/span> \u00e7o\u011fu yak\u0131n zamanda g\u00f6revden al\u0131nan Teksas Ba\u015fsavc\u0131s\u0131 taraf\u0131ndan<span class=\"sr-only\"> (yeni sekmede a\u00e7\u0131l\u0131r)<\/span> bir federal mahkeme taraf\u0131ndan.  DOJ, yenili\u011fi yava\u015flatacak, reklam \u00fccretlerini art\u0131racak ve binlerce k\u00fc\u00e7\u00fck i\u015fletme ve yay\u0131nc\u0131n\u0131n b\u00fcy\u00fcmesini zorla\u015ft\u0131racak kusurlu bir arg\u00fcman\u0131 ikiye katl\u0131yor.&#8221;<\/p>\n<p>Adalet Bakanl\u0131\u011f\u0131, Google&#8217;a kar\u015f\u0131 ilk davas\u0131n\u0131 2020 y\u0131l\u0131nda Trump y\u00f6netimi alt\u0131nda, Google&#8217;\u0131n &#8220;d\u0131\u015flay\u0131c\u0131 ve birbirine ba\u011fl\u0131 i\u015f anla\u015fmalar\u0131&#8221; yoluyla arama \u00fczerinde haks\u0131z bir hakimiyet s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc iddia ederek a\u00e7m\u0131\u015ft\u0131.  Bu dava halen devam etmektedir.<\/p>\n<p>DOJ yeni davay\u0131 California, Colorado, Virginia, Tenessee, Connecticut, New Jersey, Rhode Island ve New York dahil olmak \u00fczere di\u011fer sekiz eyaletle birlikte a\u00e7t\u0131.<\/p>\n<h3 class=\"article-body__section\" id=\"section-update\"><span>G\u00fcncelleme<\/span><\/h3>\n<p>Google, Adalet Bakanl\u0131\u011f\u0131&#8217;n\u0131n davas\u0131na bir blog yaz\u0131s\u0131 \u015feklinde daha uzun bir yan\u0131t yay\u0131nlad\u0131.  Google&#8217;\u0131n k\u00fcresel reklamlardan sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Dan Taylor, Google&#8217;\u0131 reklam i\u015finden mahrum etmeyi ama\u00e7layan davan\u0131n, on y\u0131ldan uzun bir s\u00fcre \u00f6nce incelenip onaylanan iki sat\u0131n almay\u0131 geri almay\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n<p>Taylor ayr\u0131ca, Xandr&#8217;\u0131 ba\u015far\u0131yla sat\u0131n ald\u0131ktan sonra Netflix ile bir reklam anla\u015fmas\u0131 yapan Microsoft da dahil olmak \u00fczere di\u011fer b\u00fcy\u00fck teknoloji \u015firketlerini de g\u00fcndeme getiriyor.  Dijital reklam alan\u0131nda \u00f6nemli bir varl\u0131\u011fa sahip oldu\u011fu bilinen di\u011fer \u015firketler aras\u0131nda Apple, TikTok, Amazon, Disney ve daha fazlas\u0131 yer al\u0131yor.<\/p>\n<p>&#8220;[The DOJ] \u015firketleri, besledikleri ve ba\u015far\u0131l\u0131 olmak i\u00e7in \u00e7ok \u00e7al\u0131\u015ft\u0131klar\u0131 15 y\u0131ll\u0131k yat\u0131r\u0131mlar\u0131, \u00f6zellikle de bu yat\u0131r\u0131mlar zaten d\u00fczenleyiciler taraf\u0131ndan incelenip devam etmesine izin verildi\u011finde, tersine \u00e7evirmeye zorlamamal\u0131.&#8221;<\/p>\n<p>&#8220;Canl\u0131, a\u00e7\u0131k bir web&#8217;i desteklemek i\u00e7in reklam teknolojisi i\u015fimizi in\u015fa etmek ve ona yat\u0131r\u0131m yapmak i\u00e7in y\u0131llar\u0131m\u0131z\u0131 harcad\u0131k. Amerika&#8217;daki yay\u0131nc\u0131lar, reklamc\u0131lar ve insanlar i\u00e7in \u00e7al\u0131\u015fan ara\u00e7lar\u0131 k\u0131rma giri\u015fimlerine \u015fiddetle kar\u015f\u0131 \u00e7\u0131kaca\u011f\u0131z.&#8221;<\/p>\n<p>Yan\u0131t\u0131n tamam\u0131n\u0131 Google&#8217;\u0131n blog g\u00f6nderisinde okuyabilirsiniz.<\/p>\n<\/div>\n<p><script>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function()\n{n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}\n;if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1765793593738454');\nfbq('track', 'PageView');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcncelleme (24 Ocak 17:15 ET): Google, davaya tam yan\u0131t\u0131 yay\u0131nlad\u0131. Ne bilmek istiyorsun ABD Adalet Bakanl\u0131\u011f\u0131, Google&#8217;a yeni bir dava a\u00e7t\u0131. Dava, Google&#8217;\u0131n rekabete ayk\u0131r\u0131 &#8230; <a title=\"Yeni DOJ davas\u0131, Google&#8217;\u0131n i\u015fini haks\u0131z reklam hakimiyeti nedeniyle par\u00e7alamak istiyor\" class=\"read-more\" href=\"https:\/\/kucukelmakurdu.com\/yeni-doj-davasi-googlein-isini-haksiz-reklam-hakimiyeti-nedeniyle-parcalamak-istiyor\/\" aria-label=\"More on Yeni DOJ davas\u0131, Google&#8217;\u0131n i\u015fini haks\u0131z reklam hakimiyeti nedeniyle par\u00e7alamak istiyor\">Detaylar<\/a><\/p>\n","protected":false},"author":3,"featured_media":3180,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/posts\/3179"}],"collection":[{"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/comments?post=3179"}],"version-history":[{"count":0,"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/posts\/3179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/media\/3180"}],"wp:attachment":[{"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/categories?post=3179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kucukelmakurdu.com\/wp-json\/wp\/v2\/tags?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}